Description
Samantha serves as a Digital Marketing Manager for the 3173 Group, and works across Spence & Partners Limited, Mantle Services and Dalriada Trustees Limited.
With over 11 years of experience in digital marketing, subscriptions, and communications across both B2B and B2C sectors, Sam she has been instrumental in improving and streamlining marketing activity across various channels for Spence & Partners. Her latest project is the rebuild and optimisation of the Spence website.
Prior to her current role, Sam worked as a Digital Subscriptions Marketing Manager at NEWSQUEST, here is where she honed her skills in developing and managing multi-brand marketing plans and campaigns. Her responsibilities included collaborating with cross-functional teams to improve subscription packages, evaluating data to enhance audience engagement, and optimising the on-site experience through personalised messaging and segmentation.
With a track record of success in delivering results and a strong ability to work collaboratively with internal and external stakeholders, Samantha has consistently demonstrated her expertise in driving growth and engagement within the digital marketing landscape. She holds a wealth of experience in utilising tools such as HubSpot for email automation and Monday.com for project management, further enhancing her capabilities in her field.
When not at work, Sam enjoys spending time with her family.
